Hanover Creative Sector

Community

• Building Belonging/Arts Community/Writing Group -

• Business/Creatives Pop-Up Markets -

• Festival/Pop Up Market -

• Build Consistency Downtown -

• Walking Tours -

• Snack-Related Art -

• Build Neighborhood/Districts (Gas Lamp) -

• Build Authentic Relationships -

• Foundation Funded Large Event Across Hanover Creative Economy -

• Local Author Section at the Library and Bookstores -

• Build a Welcoming, Inclusive Community -

• Emulate Other Successful Places (Frederick+, etc.) -

• Connect Online (Zoom, Social Media) Interaction to Local-

• Social Mixers -

• Communities “I Want to Be Part Of” -

• Book Talks/Interviews (Can Be Linked With Improv) -

• Build Long-Term Relationships versus Transactions -

Communication/Collaboration

• Cross-Communication/Bridging -

• Build True Collaborations -

• Collaborate Around Larger Events -

• Artist/Creative/Artisan Interaction and Labels -

• Event-focused -

• Arts/Culture Consortium/Coalition -

• Historic Crafts/Arts -

• Artists in Businesses/Residencies -

• Shared Exhibit (moving around) of York County Organizations -

• Shared Professional Staff or Help (Legal, Human Resources)

• Do Cool Stuff Together -

• Expand Successful First Friday Beyond Visual Art -

• Collaborate Between Businesses on Performances, Events -

Hub/Space/Spaces

• Tourist Info Center -

• Creative Incubator -

Potentially Paid

• Open Space(s) -

• Classroom Spaces -

• “Grotto-like Hub” -

• Studio Spaces -

• Exhibit & Sales (Visual Art, Books, etc.) Spaces -

• Arts Center -

• Make Hanover the Arts Education Hub -

Eliminate Need to Travel to Conferences

• Hanover’s Storefronts are Small (Classes) -

• Improve Diversity of Retail -

• Downtown Pocket Parks -

Gburg’s Arts Oasis Arts Stage (Sound Buffers?)

• Model Streetscaping Block (Royal Square?) -

• Physical Enhancement of Community -

• Shared Art-Making Spaces -

• Book Fairs, Book Talks -

• Better Utilize Current Spaces -

• Music Venues (Adapt for uses, Cooperative Uses) -

• Financially Support Various Performance Spaces -

• Could Use an Amphitheater in Town (Codorus Has Own Out of Town) -

Properties

• Help Updating Current Buildings -

Public Art/Events

• Murals -

• Utilitarian Art, Crosswalks, Utility Boxes, etc. -

• Financial Support for Public Music -

• Financial Support for Music in Hanover (Beyond Bars) -

• Creator Interview Series -

Education (K-12)

• Interaction with Schools -

• Educate Schools About Teaching Artists -

• Improved Onboarding of Teaching Artists -

• Educate Artists About Teaching Artist Opportunities -

• Sessions for Teaching Artists (Classroom Management, etc.) -

Appell Model was Successful

• Shared High Level Artists in Residence (Moving Through the County) -

• Presentation Series of Historians, Authors, Artists -

Education (Other)

• Educate Businesses About Arts/Teaching Artists and Utilization -

Why/how the business would benefit

• Educate Public About Artists/Teaching Artists -

• See Hub/Spaces Conferences Notes -

• Planning and Follow Through for Successful, Continuing Sessions -

• Education Series for Artists (Website, Taxes, Insurance, Realtor, Pricing, Tools, Etc.) -

• Art Business Mentorships

• Financial Support of School Exhibits at County Nonprofits or Galleries -

Advertising/Marketing

• Branding

• Where and How to Advertise -

• Common Advertising (Quarterly/Seasonally?) -

• Advertising support for Art Walk and other joint ventures -

• Building Sign -

• Build Powerful Messaging - “Grand Storytelling” -

• Ann Roth, John Luther Long -

• Lincoln.Jefferson -

• Comics/Cosplay Popular -

• Need One Voice Stylistically -

• Advertisement support for individual organizations (Openings, etc.) -

• Billboards for Organizations, Creatives, etc. -

• Sponsorships for Exhibits, Workshops, etc., by Businesses -

• Grant funding for increasing exhibit prizes to draw in high-level artists -

• GLY-Specific Marketing -

• Awareness/Bringing People In -

Regional Borders

• Adams/York Crossover Issues -

• Connect York/Hanover/Gettysburg Creative Sectors -

• Market Regionally (Lancaster/York/Hanover/Gettysburg) Across Like Sectors (Comedy, Visual Art, Etc.)

Funding/Finances

• Grant Help -

• Funding Additional Staff -

• Business Financial Support (Royal Square) -

• Operational Grants -

Involvement

• Recruitment -

• Youth and Younger Adults -

• Critiques, Art Sharing -

• Capacity Building -

Of the eleven broad topics above, which three do you think should receive the greatest focus moving forward? We’ll grab that answer in a survey linked below.

Additional Notes From the Interviews:

• HAHS is looking to increase use of their space, including concerts.

Currently collaborating on space use.

• Serpent’s Key supports 50 vendors as well as some other B2B collaborations.

• The limited publication and staffing of a local newspaper, the folding of the Merchandiser, etc., make affordable advertising more challenging. Monthly area magazines are expensive to advertise in.

Current Areas of Success Noted:

• Business/Town Feels Successful

• Comedy/Open Mic Nights

• Some Cross-Organization Usage of Facilities (Eich, Symphony, Lyric, Lancers)

• Monthly Art Walks

Other Insights/Questions

• Don’t Let Perfect Be the Enemy of Good -

• Who is the Convener of Local Arts Collaboration? -

• Embrace Quirkiness -

• Create a “Rising Tide Lifts All Ships” Philosophy Between Groups -

Initial One-On-One Interviews:

1 - Hanover Little Theater, Heidi Hormel (Nonprofit Leader, Community Member)

2 - Hanover Area Historical Society (Nonprofit)

3 - Carla Long (Artist, Teaching Artist, Nonprofit Leader)

4 - Lyric Band (Nonprofit)

5 - Serpent’s Key (Small Business)

6 - Reagan Bitler (Hanover Artist, York Arts Business Owner)

7 - Matt Jackson (Community Member)

8 - Moriah Tyler (Main Street Hanover, Artist, MFA student)

9 - Eric Miller (Artist, Nonprofit Board Member)

10 - Hanover Area Arts Guild (Nonprofit)

11 - Jennifer Riggs (Author)

12 - Mindy Crawford (Author, Historian, Community)

13 - Hanover Symphony (Sue Williamson & Ben Hansford - Nonprofit)

14 - Eichelberger (Mark Riggs, Nonprofit)

15 - Mary Moores (Artist)

16 - Brian Shea (Improv, Comedy, Community)

Everyone across the creative sector is invited and encouraged to participate in the next stage of discussion; however, if you wish to be part of a one-on-one interview, please do not hesitate to contact Andy Smith.